I started as a copywriter in advertising, and have since moved into brand and content strategy; translating business problems into sharp creative direction, and leading the teams and agencies that bring it to life.
I spent almost 7 years at Licious, leading category-defining brand campaigns. I now lead content and brand strategy at SolarSquare, helping the country take charge of its own energy.
In my personal time, you'll find me hyper-focusing on my latest craft project, cooking, or writing about my latest culinary adventure. My food blog and newsletter reach 65K+ monthly impressions and a growing community of home cooks.
