I'm a content and brand strategist with over 15 years of experience across copywriting, content strategy, and brand marketing — helping brands tell stories that actually connect.

I started out in advertising, learning how to make a single line memorable. Since then I've moved from copywriter to someone who thinks about how creativity, data, and business fit together — briefing, directing, and often writing myself.

I currently lead content at SolarSquare, figuring out how to make solar feel like an obvious, urgent decision for a completely new audience.

Before this, I spent almost 7 years at Licious — watching a brand grow from the inside, and helping build love for one of India's most-loved D2C food brands. A few things I'm proud of from that time:

• Grew average email open rates from 6% to 18% over two years, with high-performing campaigns hitting 24%+
• Led 10+ integrated brand campaigns, including Sera Sunday, which unlocked the Kolkata market and grew the mutton category 3x
• Owned communication strategy for Licious's national offline retail launch

Over my career, I’ve worked in D2C and in advertising — on everything from rebrands to retail launches to digital storytelling. Some of that work picked up recognition at the Big Bang Awards.

What I love most is the space between storytelling and business impact — where a good idea also happens to move a number.

©Kukreja 2011-2026

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