I’m a creative strategist and content leader with 15 years of experience across copywriting, content strategy, and brand marketing helping brands tell stories that connect, convert, and last.
I began my career in advertising, where I learned how to turn a single line into something memorable. Over time, I evolved from a copywriter into a brand manager who understands how creativity, data, and business intersect.
I currently head content at SolarSquare—India’s #1 Home Solar Brand, where I am learning how to appeal to a completely new demographic.
Prior to this, I spent almost 7 years at Licious, where I had the rare opportunity to see a brand grow from the inside out, and to help build brand love for one of India’s most loved D2C food brands.
At Licious, I’ve worn many hats from copywriter and content strategist to brand manager.
Some highlights:
Being a brand manager has given me a 360° perspective. It’s made me a sharper content strategist who can think beyond channels and craft ideas that resonate emotionally and drive measurable results.
Before Licious, I worked with brands like Urban Ladder, Polar Bear, Nando’s, Mindtree, JW Marriott, and BlueStone, developing campaigns that ranged from rebrands and retail launches to digital storytelling. My work has been recognised at the Big Bang Awards for creative excellence.
What I love most about what I do is finding that sweet spot between brand storytelling and business impact—where creativity meets strategy, and good ideas become memorable ones.
Get my Resume below:
Chandni Kukreja_Content Head.pdf